Sierra Opens in Lexington — and Locals Are Already Loving It
I’ve heard it from several friends and family: “You have to check out Sierra!” My wife recently complimented my sister-in-law on a pair of pants she snagged there, and that sealed it for me — this store deserves a write-up.
Sierra (often known formerly as Sierra Trading Post) comes with a promise: name brands, outdoor and active gear, and solid deals. As I looked into it, the more I found out, the more I understood why people are getting excited.
What Makes Sierra Cool (Beyond the Deals)
Off-price, smart shopping. Sierra operates as an off-price retailer — that means they source overstocks, end-of-season inventory, and excess supply, then pass savings on to customers.
Outdoor + active focus. You’ll find gear and apparel for hiking, running, yoga, camping, fitness, pets — the kind of stuff that supports an active, adventurous lifestyle.
A backbone in the TJX family. Sierra is part of the TJX Companies (same family as T.J. Maxx, Marshalls, HomeGoods) and is one of their rapidly growing brands.
Value + quality = trust. According to Sierra, value is a blend of brand, desirability, price, and quality — not just “cheap stuff.”
Rotating selection —> fun to browse. Because stock rotates, each visit might turn up something unexpected — which often keeps diehard bargain-hunters returning.
Store Details & Quick Info
Address: 2321 Sir Barton Way, Ste. 120, Lexington, KY 40509
Phone: (859) 263-9137
Hours: Mon-Sun: 9:30AM-9:30PM
Website: sierra.com